Today we will talk with Tom Dougherty who is currently Director of Marketing Analytics at Life Extension.
He told us how he has seen the evolution of analytics in the market and the impact he has had to date.
On the other hand, he discusses some of the challenges that are currently faced in organizations to achieve the team's integration into a new way of working in analytics and data science.
Some of the links about Tom, books and tools that will help us learn more and get more involved in this evolution:
https://hbr.org/product/the-analytical-marketer-how-to-transform-your-marketing-organization/14251-HBK-ENG
https://www.amazon.com/Rise-Platform-Marketer-Performance-High-Growth/dp/1119059720
https://www.datacamp.com/
https://www.linkedin.com/in/tomdoughertyus/ https://www.facebook.com/tom.dougherty.77
tom.doughertyus@gmail.com / tdougherty@lifeextension.com
If you have 15 minutes, listen to his complete interview here or through ITunes.
