A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is the lifeblood of their value proposition, and provides the pageviews and return visits that justify investments from advertisers. This got me thinking about ways to use Google Analytics to measure this in a more accurate way than currently exists. Right now, content marketers are stuck with the rather crude "time on page", "time on site", and "pages p

Over the decades, oil and gas companies have built their core skills in many areas such as engineering innovation, project execution, process management, risk management etc. These core capabilities have been traditionally serving as the key value levers for companies in this sector. As benefits from these levers reach plateau, along with pressure from oil price, policy risks, political risks etc, these companies are looking at fortifying these levers with big data analytics