A Better Way to Measure Users' Content Engagement
A pretty common need for content-driven websites is to know how well their long-form text content engages visitors. Content is the lifeblood of their value proposition, and provides the pageviews and return visits that justify investments from advertisers. This got me thinking about ways to use Google Analytics to measure this in a more accurate way than currently exists. Right now, content marketers are stuck with the rather crude "time on page", "time on site", and "pages p